Third Thursday Business Builder, April 2024

Mastering the Message: Insights into PR and Communications for your Business with guest speaker Kaden Jacobs Vice President for Poston Communications. He will discuss how to Master your PR and Media Relations, along with the importance of PR within your Small Business. Topics discussed with be Public Relation Planning, Digital Tools, Media Relation Essentials, and PR Crisis Management.

Kaden Jacobs, APR, Vice President for Poston Communications

Kaden Jacobs, APR is an award-winning public relations and communications leader with experience in business, non-profit, agency, healthcare, and K-12 education. He has previously served in leadership at a Chambers-ranked national crisis communications, public relations and content agency, a hospital with the country’s largest burn center, a 34,000 student K-12 school system, and a metropolitan chamber of commerce. Before his career in communications, he served as a Cryptologic Technician in the United States Navy.

Kaden is a member of the Public Relations Society of America (PRSA) where he was named a “40 Under 40” honoree by the PRSA Georgia chapter in 2020. He is a previous member of the National School Public Relations Association (NSPRA) and Georgia School Public Relations Association (GSPRA), where he was awarded the Marie Wofford Professional Growth Award in 2019. A native of Louisville, Kentucky, he was named a “Kentucky Colonel” in 2019; the highest title of honor bestowed by the Commonwealth of Kentucky. He was named a “Top 10 in 10 Young Professional to Watch” by Augusta Magazine in 2015 and one of Georgia Trend’s “40 Under 40” honorees in 2017. He is a graduate of Leadership Augusta, Leadership Columbia County, GeorgiaForward’s Young Gamechangers, and the Harvard Institute for Superintendents and District Leaders.

He graduated from the University of Louisville with a Bachelor of Arts in communication and holds a Master of Science in communications & public relations from Syracuse University’s S.I. Newhouse School of Public Communications. He also earned an Accreditation in Public Relations (APR) from PRSA.

He currently lives in Augusta, GA where he spends his free time on the golf course and with his fiancée and elementary school-aged son.